Featured Presentation: The Digital Transformation Challenge, Experiences from both Sides of the Atlantic / Ponnanna Uthappa

Experience: Over 2 decades of experience spanning across IT , Business Development, Consulting and Digital Marketing.Area of Expertise:In depth knowledge Local Advertising IndustryExecutive Management experience in the IndustryExtensive exposure to the Digital transformation across verticalsOffshore Service DeliveryBackground:Joined Tata in 2015 as a part of its acquisition of hibu offshore operations, where he led a team of over 3000 resources in the digital marketing domain in India, Philippines and LatAmThis team today supported the service delivery for businesses with a annual turnover of approx. USD 3 billion spread across 3 continentsPrior to this he was in the IT services domain where he had a varied exposure ranging from building a product company to providing remote infrastructure management across the globe.Base Location: Bangalore, India.