ALSMA 2016

Please approach the registration desk for badge and other materials.

For in house guests only

Please approach the registration desk for badge and other materials.

Delegate badge is required for admission to the welcome lunch.

Conference chairs Charles Laughlin and Oscar Sousa Marques will ground this year’s conference with an overview of macros trends in digital advertising and marketing services as well as trends specific to the Asia-Pacific local digital marketplace.

The Internet is borderless and so is competition and regulation. The transformation from offline to digital demands that publishers understand digital trends.

Social is a hot area in the local and SME space. And no social platform is more important to SMEs than Facebook.

Following Facebook’s talk on the future of social media for SMEs, GotU will offer its view on how best to enable small-businesses to engage with social media advertising.

Welcome to the world of “conversational commerce” where messaging apps like Facebook Messenger, Slack, Kik and others are increasingly facilitating commerce.

A common pain point for any consumer is keeping their mobile device charged while on the move.

Augmented reality/virtual reality is a very new industry with a long way to go before it generates real revenues. Yet the potential applications to everything from entertainment to shopping to medicine are potentially game changing.

Please gather for the transfer to dinner

Dinner transfer is available from the restaurant to official hotel

For in house guests only

Please approach the registration desk for badge and other materials

Publishers from Southeast Asian markets will share how they are developing digital from a legacy base, and the challenges they face along the way.

With the world moving increasingly towards a fully digital economy, small and mid-size enterprises (SME) need more innovative products/solutions to remain competitive.

Proving value is a never ending challenge in digital media, and low perceived ROI is a common reason cited for advertiser churn. Perhaps the biggest challenge is connecting the dots between a search conducted online and a purchase made in the offline world.

SeeChat offers a real world example of a conversational commerce start-up. Singapore-based See Chat allows business to interact with customers via mobile chat without requiring the customers to reveal their mobile numbers.

Yellow Pages publishers have not traditionally relied on data to sell. They just sent reps out to visit every new business.

Industry leaders will share case studies and best practices that will give publishers a road map for improving digital sales performance.

Please gather in the Hyatt's lobby for the transfer to dinner

Dinner transfer is available from the restaurant to official hotel

For in house guests only

Please approach the registration desk for badge and other materials.

The location based services industry arguably began with MapQuest, the American company that invented online mapping.

The digital challenge for the local search industry has many common elements across the globe. The challenge is about blending the physical and digital to create an ecosystem between the brand and consumer across the two worlds.

Video is a fast growing aspect of local online media -- both as an ad medium for local businesses and as a means of telling stories and engaging with customers and prospects. There is a lot of innovation taking place around the creation and distribution of video.

High customer churn is a destructive force in local search, eroding both topline revenue and margin and forcing many companies to radically change their business models. One key to improving churn metrics is an adequate investment in post sales service and support.

Moderator: Charles Laughlin, conference co-chair