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A great deal of buzz in the telco community today is around Network Function Virtualization, IoT and 5G. However, very few Telcos are paying attention to an emerging disruptive innovation that could impact their revenue. It’s “conversational commerce”. Conversational commerce provides the ability for consumers to connect with a business, any time, from anywhere, at their convenience, and in a way they love to interact today which is - chat or instant messaging. Conversational commerce is accelerating the growing disparity between the synchronous communication means (such as voice based phones) that Telcos predominantly enable the Small and Medium Enterprises today and consumers preferred way of communication. Consumers, particularly the mobile generation and millennials, are neither willing nor wanting to wait on line for the next available representative or staff. For businesses as well - fixed lines, voicemails, call redirections are all cost adders, productivity decliners, as well as tools that are not matching up to the expectations of consumers today that prefer asynchronous communication, are on mobile, on the go.