Featured Case Study: Overwhelmed by Choice: Is Product-based Selling Failing SMBs and MSPs? / Neal Polachek

An independent board member and advisor to companies operating at the intersection of local, small and medium size business and SaaS technology.Most recently Neal launched ThinkLikeAnApp - his break-out initiative to help small businesses, management teams and non-profit organizations compete more effectively in today's marketplace. The essenceof ThinkLikeAnApp is that today's consumer lives on their phone and through their apps. By reframing and reorienting around this principle, businesses can meet the ever rising Customer Experience expectations in the era of Modern Commerce. Neal speaks to audienceslarge and small about how to make the necessary changes to ThinkLikeAnApp.Neal is a board member at Soleo Communications, RenderAI and is a board advisor to the teams at Broadly, Agentz.ai and the Local Search Association-Localogy. Neal has also served as anindependent expert witness in anti-trust proceedings.Neal speaks at industry events in the United States and around the world. He holds a B.A. in economics from the UCLA and an M.B.A. from the USC.Prior to joining BIA/Kelsey in the late 1990s, Neal worked for a decade at Pacific Telesis Group and spent nearly a year selling Yellow Pages advertising to SMBs throughout the Bay Area.